The difference between Pardot Campaigns and Salesforce Campaigns

     Marketo is  a marketing automation platform worked to enable associations to computerize and measure marketing engagement ,, Here is a record in paddle and if you look in the content section you can see that the source campaign is part of tracking and the conversion point is all on website contact form so what that thing is the source campaign was pilot tracking is the is the tracking that's on our website so it's a natural search is the source and the conversion point is when they filled in that form on the website now it's worth paying that paddle campaigns are used for all sorts of areas inside parts .

So when you create a custom redirects or if you create a landing page or if you create an email you're always associating every element of your your your assets in power to campaigns so Paula campaigns track the first touch the prospect has with your online marketing activities now with various marketing elements being associated with the campaign you'll often find that the campaigns in part art aren't necessarily the same as your marketing campaigns so let me give you an example for that when emphasis on a client we have a run of five emails that go out to that client to onboard them .

Creating different Marketing Campaigns ..

Now when we create those five emails in part we are forced then you have to attach those five emails to a campaign so the campaign we have been part of before those emails is onboarding emails now that is not the same as a marketing campaign that we are running that we are putting effort into or honor on a monthly basis and so there is differentiation and you are doubling up to two types of activities within that one one campaign featuring part of its worth also saying that part of also create campaigns from the UTM tracking on links so if someone clicks on the link that has UTM tracking and that has a UTM campaign if the person doesn't already exist in part up pilot will pick up the campaign it will create the campaign in part and it was associate that person to the campaign and last but not least part up campaigns do not support multi-touch it is just the first touch from your online marketing activities so moving swiftly on the big difference of celsus campaigns as you can see from this window is I'm here in in our Salesforce org and I've got lots of campaigns associated to me .



So sales campaigns a multi-touch you know you can have a lot of different campaigns attached to the same person and this is a typical campaign set up in South CIL's as you can see we've got more options with our start dates end dates expected revenue budgeted cost one feature that I particularly like is you'll see the advanced setup button just next to manage members if you click that you come to this screen and this screen that allows you to set different campaign member statuses now the outer box member status from cell source is sent and responded but for webinars we'll have attended four live events we might have interested so the person has had a demo they're interested in know more so we we tailor the member status depending on the type of campaign that we're doing .

Now this is a opportunity in Salesforce actually see from the bottom there is a content role associated to this opportunity and this is where campaigns really come into play if we can get a salesperson to attach a contact role to an opportunity and just in this case if we were to click new next to content roles that the salesperson would see this screen and they simply need to select with the radio button and choose the Robin Save to add a contact role to the opportunity now if that happens then the primary campaign source in the opportunity will be populated with the latest campaign that that person Daniel Remedios was associated to which is immediately populated here at your campaigns being a textual opportunities and also and I'm going to show you this later we can start using marketing attribution or marketing influence to look at how marketing activities affect the opportunities and the incoming revenue .